Matcha: The green ritual of the 21st century

Matcha: The green ritual of the 21st century

Published: 28. 07. 2025
: Matcha is not just tea, but a finely ground powder made from specially cultivated green tea leaves (Camellia sinensis), which has had a firm place in Japan for centuries.

From Japan to Your Cup: The Rise of Matcha Tea

Matcha has become a global trend! In 2023, Japanese tea exports reached a record 29.2 billion yen, a 30% increase over the previous year. Demand is highest in the US, Europe, and Asia.

Over 70% of exports are powdered tea, including matcha.

What is behind its global success?

Complex composition

Matcha contains catechins (natural antioxidants), L-theanine, and caffeine. It is this combination that is the reason why many people say that matcha helps them feel more focused, but without the sharp energy swings that sometimes accompany coffee.

Versatile use

You can prepare it in the traditional way with a bamboo whisk, or quickly mix it with plant-based milk to make a matcha latte. Thanks to its delicate flavor, it can also be added to smoothies, desserts, or baked goods.

Attractive lifestyle

Growing interest in healthier alternatives to coffee and popularity on social media (thanks to influencers such as Emma Chamberlain and Sanne Vloet) have made matcha a phenomenon.

How to prepare matcha?

Quick and easy

Just pour hot water over a teaspoon of powder or mix it with milk using a shaker or small whisk. A matcha latte prepared this way is ready in a minute.

Traditionally and slowly

If you want to experience the authentic ritual, you will need a bamboo whisk (chasen) and a teaspoon (chashaku). Preparing matcha in the spirit of the Japanese tea ceremony has not only a cultural but also a calming dimension.

Data that speaks for itself

According to analytical data, the number of searches for the word „matcha“ on Google has increased by 70% in the last two years. This trend shows that tea, which was the domain of tea rooms and specialty shops just a few years ago, is now finding its way into ordinary households.

Matcha in a modern lifestyle

While in Japan, drinking matcha is deeply rooted in tradition and the philosophy of mindfulness, in the West it has become a symbol of a healthier and more conscious lifestyle. Whether you are attracted by its cultural dimension, its delicate taste, or are looking for an alternative to coffee, matcha can adapt to different needs and rhythms of the day.